Dewang's Lifestream » Books http://vthink.com A Log of All the Interesting Things I Find Daily. Tue, 27 Jul 2010 00:31:30 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 Sway: The Irresistible Pull of Irrational Behavior http://vthink.com/2009/07/16/sway-the-irresistible-pull-of-irrational-behavior-ori-brafman-rom-brafman/ http://vthink.com/2009/07/16/sway-the-irresistible-pull-of-irrational-behavior-ori-brafman-rom-brafman/#comments Thu, 16 Jul 2009 17:37:07 +0000 Dewang Mistry http://vthink.com/?p=372

Why would someone leave from work at 5 pm when then KNOW they will get stuck in traffic for 1 hr? this is a prime example why not to follow the masses.

This book: “Sway: The Irresistible Pull of Irrational Behavior” explains why people behave in such a way.

via Sway: The Irresistible Pull of Irrational Behavior

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