Archive for the ‘Books’ Category

Sway: The Irresistible Pull of Irrational Behavior

July 16th, 2009

Why would someone leave from work at 5 pm when then KNOW they will get stuck in traffic for 1 hr? this is a prime example why not to follow the masses.

This book: “Sway: The Irresistible Pull of Irrational Behavior” explains why people behave in such a way.

via Sway: The Irresistible Pull of Irrational Behavior